Guido VIVI
President, Grant Thornton Internation Business
An expert in communications and international marketing, Guido Vivi has served as consultant to many companies in the sports, insurance and industrial sectors, among them K-Way, Puma, Unipol, Fischer Ski, Lange, Karl Zeiss, Gruppo Miroglio, the Portuguese Tourism Authority and GioStyle. In November 1999, the Commission for Science and Technology appointed him adviser for the Weifang area in the Chinese province of Shang Dong. Four years ago he joined the Grant Thornton group. He currently holds the post of chairman of Grant Thornton International Business, the company in the group that deals with the internationalization of corporations. After his graduation from Bocconi University in Milan, there was a brief period of employment with the Etas Kompass group, initially as assistant to the marketing director and afterward as head of the group's regional offices. He has worked as a freelancer for more than 25 years.