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November 18th

Stabilimenti Ferrari

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Vittorio MISSONI

Marketing Director, Missoni

Ever fond of life on the road, Vittorio is Ottavio and Rosita Missoni's first-born. He began traveling right after high school, spending extensive periods first in
England and subsequently in the United States. In both cases these were determinant,
formative experiences. In London he worked for a leading fashion store,
in New York in the marketing division of a major department store chain. And so
he had the chance to take note, in the field, of his bent for the commercial end
of the business. A sector that would later become his specific sphere of competence.
Today he is co-owner with brother Luca and sister Angela of Missoni
S.p.A., in charge primarily of marketing. He says: "Along with my brother and
sister, I was born and grew up in the company… I played and did my
homework amidst fabrics, colors and machinery: in my personal development
all came very naturally, I got involved in that universe without ever being forced
to. I never thought about going into any other trade…" From the seventies on,
he introduced Missoni to the Japanese, Hong Kong, and South Korean markets,
meanwhile consolidating the brand further on the American and European
front. Full partner with his siblings in the decisions and changes marking the
company today – from the identity of the collections to the spirit of the ad
campaigns – he is a key factor in Missoni's new success, placed once again on
the cutting edge of fashion. In the eighties he won a number of speedboat
racing contests. Later, he salvaged an old barge, and he spends many
weekends on the sea enjoying another favorite pastime of his – fishing. A passion
which, as with the one for motorbikes, he shares with his three sons, Ottavio (1984),
Giacomo (1988) and Marco (1990) – whom he is fond of calling "some of the
people I best like to hang out with." Vittorio is also an avid reader of travel and
adventure books, with a special appreciation for the novels of Ernest Hemingway.