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November 25th

Milano - Via Röntgen, 1
Aula Magna - Università Bocconi

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Chairman and CEO, Gitanjali Group, India

Mr Mehul Choksi, Chairman of the 1.2 billion dollar Gitanjali Group is one of the most respected names in the world of jewellery across the world. He has built India’s largest diamond and jewellery conglomerate through dogged determination, visionary leadership and an incisive understanding of the market scenario.

In just twenty years, he has created India’s most valuable jewellery conglomerate. However, his most significant achievement lies in introducing the very concept of branded jewellery retail in India and its popularization through an investment both in the product and the purchasing experience. Little surprise then that today, the Gitanjali Group brands (almost 20 of them) occupy the foremost position in most jewellery retailing formats in India and account for the highest sales.

Mehul Choksi and the Gitanjali Group have become synonymous to Branded jewellery in India and abroad. Over the years Gitanjali Group has evolved many brands and today it holds the largest number of diamond & gold jewellery brands in India. It’s most celebrated brands such as Nakshatra, Gili, D’damas, Asmi, Sangini & D’damas Solitaire have created history in market and popularity.

Gitanjali’s forward & backward integration has become a trendsetting case study. The forward Integration to control Retail-end in India through the launch of four retail formats by Gitanjali Ventures like “Gitanjali Signature”, “Gitanjali Exclusives” & “Gitanjali Jewels” & globally through the acquisition of “Samuels”, a 100-store retail chain in the US spread across 18 states with revenues more than USD 100 million per annum. The Group took another leap in forward integration by acquiring another US based Rogers Jewellers, one of the oldest family run jewellery chains in the USA which has 47 stores across 18 states and revenues of USD 80.6 million per annum.

Today, Mr Choksi is spearheading a revolution of another kind – that of introducing the Indian consumer to the concept of luxury and lifestyle. For many years now Mr. Choksi has been carefully observing the global arena and has declared in many fora, his fascination for global brands. He has for long cherished a vision of bringing the experience associated with these brands to India and has set in motion the process of introducing lifestyle related products and services to India.

The Gitanjali Group is at the forefront of leveraging value from the emergence of luxury consumption trends in India. It is investing in creating world class retailing experiences through Luxury malls, creating a globally relevant manufacturing discipline through the setting up of large, designated special economic zones. And in addition, creating a team of qualified and trained professionals to sensitize a progressively prosperous Indian populace to the concept of luxury and luxury trends.

Mr. Choksi is one of the most prominent faces of the Indian luxury industry and serves on the Board of many government bodies and committees, besides being a representative for the Indian industry in the global community. He has been written about by almost every major global publication and has received numerous awards in recognition of his achievements and endeavours.