Salvo TESTA
Platform Leader, Piattaforma Moda, SDA Bocconi
Salvo Testa is SDA Professor at SDA Bocconi and Professor of Strategic Management at Bocconi University Milan, where he took his degree in Business Administration in 1981. In 1982 attended his International Teachers Program (ITP) at Stockholm School of Economics. Since 1991 has been founder and responsible for the Fashion, Luxury & Lifestyle Platform, a research and education interdisciplinary project of SDA Bocconi, targetted to managers and professionals of the industry. Since 1994 he has been Professor of Fashion and Luxury Management and since he has been responsible for the Major in Fashion & Design at Bocconi Graduate School. Over the past 17 years he has done research, training and counselling on competitive strategies and organizational changes in several companies of the Fashion Industry, both at national and international level. His publications on Fashion Management include: “Le imprese del sistema moda” (with Stefania Saviolo, Etas, 2000 and 2005); “Strategic Management of Fashion Companies” (with Stefania Saviolo, Etas, 2001); “Archetipi di partnership tra licenzianti e licenziatari” in “Il licensing nel Sistema Moda” (edited by Barbara Giannelli-Stefania Saviolo“, Etas, 2001; “La specificità della filiera italiana della moda” in “Storia d’Italia-Annali 19- La Moda”, Einaudi, 2003.