Santo VERSACE

President, Gianni Versace and AltaGamma

Santo Versace is the President of the Versace Group. He was born in Reggio Calabria on December 16th, 1944 and graduated in Economics at Messina University in 1968. He accumulated business experience during various jobs, began working first as banker in Reggio Calabria for Credito Italiano and then as high school teacher of Economic Geography. In 1976 he joined his brother Gianni in Milan to support him in his rising career. A year after in 1977, Santo along with his brother Gianni founded the GIANNI VERSACE trademark. Santo played a leading role in establishing the exclusivity and profitability of the Versace brand by focusing on four care principles: communication, organization, productivity and quality. With their sister Donatella, the team built the Versace empire into worldwide luxury company generating over one billion dollars per year in retail sales. Today together with Donatella, Santo continues to lead the house of Versace into the future. During 1998/1999 he was appointed President of the Italian Fashion Chamber. In 1992 Santo was appointed President of “Altagamma” and today he is once again President. He had been President of “Polimoda Srl”, since May 2006. He had been President of no-profit “Fondazione Operation Smile Italia Onlus” since January 2007. He has been elected member for Chamber of Deputies in Italian Parliament since April 2008