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December 04th

Palazzo Vecchio, Salone dei Cinquecento
Firenze

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Mendes

Monica MENDES

Chairman, Monica Mendes Communications

Mônica Mendes is the public relations professional who carries a 20 years experience in communications strategy .
Mônica Mendes is internationally known by opinion leaders in the globe for her high skills on building and implementing communication strategies in Brazil and worldwide.

A communications and luxury visionary, Mônica has worked for seven years in Europe with fashion and luxury dealing with the most prestigious brands in these segments when Brazil still didn’t have any contact with international brands.

In Brazil, Monica is among the professionals responsible for building national knowledge about the luxury
market worldwide. Besides that, she is recognized for making her country known by international opinion
makers.

Mônica was Public Relations Professor at the first national luxury MBA created in Brazil by Fundação ArmandoÁlvares Penteado.

During her career Mônica Mendes created and directed communication, marketing and media relations
departments, as well as events and public relations departments inside luxury market companies.
The visibility results reached by Mônica Mendes for Daslu brand in the international scenario has pushed thegrowth of the brands business.

In her career, Mônica participated of the opening and directed public relations programs of the fist luxury
brands that were established in Brazil. She was the public relations responsible for the opening of the first
luxury brand street store in the country in the 90’s.