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December 04th

Palazzo Vecchio, Salone dei Cinquecento
Firenze

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Panconesi

Andrea PANCONESI

Titolare Luisa Via Roma

Andrea Panconesi is a true Florentine even though his grandmother, Luisa Jaquin, was French.

She was a “modiste” (millinery) and she had a small hat store in Paris near Porte Saint-Martin. When, in 1930, She moved to Florence with her husband they opened a straw hat-boutique on via Roma, exactly where a much bigger flagship store is located today.

Andrea Panconesi is a pioneer cool-hunter and definitely has a unique business approach to fashion. He’s well-known for finding and promoting new talents both in the store and on-line through luisaviaroma.com which counts more than a 1.000.000 unique visitors per month and is one of the leading top-fashion e-commerce in Europe.