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September 07 - 08th

Milan, Palazzo Mezzanotte

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Biagiotti Cigna


Vice President, Biagiotti Group

Lavinia Biagiotti Cigna is the Vice President of Biagiotti Group. She was born in Rome on October 12, 1978. In 1996, after the premature death of her father Gianni Cigna, she joined the family business founded in 1965 by her grandmother Delia Biagiotti and brought to success by her mother Laura. She has been a Board Member of the National Council of Italian Fashion since 2004 (the youngest member ever elected), and she is also a Board Member of Pitti Immagine and of the Marco Simone Golf Resort, a 27-hole golf course outside Rome that was built by the family. In May 2012 she wrote her first fashion book “Pronto e indossato. Ricette di stile per tutte le occasioni”, published by Mondadori and inspired by her radio program on Radio Rai 2. She has been writing a monthly fashion column for a well-known Italian women’s magazine since 2005.

Events and Awards:
In 2004, Lavinia received the Ago d’Oro Award, and in 2005, she received the Premio Fregene, an award that her mother also received a decade earlier. In June 2006, she won the Best Young Designer category at the KORE – Fashion Oscar Awards held in Taormina. In 2007, Lavinia received the Young Fashion Entrepreneurs award, and in September 2008, she was given a Journalism and Fashion Special Award for the profound bond between Biagiotti fashion and the sports world. In December 2008, Lavinia received the European Celebrity Award 2008 at the Capitol of Rome. In October 2009 she has received the Veuve Clicquot Business Woman Award becoming “Grande Dame for Italy 2009” because of her achievements and innovative approach in the managing of Biagiotti Group. In April 2010 she has been elected for the third time Board Member of the National Council of Italian Fashion. In May 2010 she has received from the Major of Rome Gianni Alemanno the “Premio Simpatia” Award. In March 2012 she received the “Venere Capitolina Award” for Fashion.

Fashion and Arts:
Since 1999, Lavinia has coordinated all the Laura Biagiotti fashion shows held in exclusive, through a special agreement, at the Piccolo Teatro Studio in Milan. She also organized the “Futurism between Art and Fashion” exhibit in Rome during the 1998-99 season, with 170 works of Futurist artist Giacomo Balla owned by the Biagiotti Cigna Foundation. Together with her mother Laura and with the support of Laura Biagiotti Parfums, she promoted two major restoration projects in her beloved Rome: the Cordoned Staircase of the Capitol designed by Michelangelo, which was restored in 1998, and the Fountains of Piazza Farnese, restored in 2007.

Fashion and Sports:
In October 2000, Lavinia Biagiotti and her mother Laura were the first to establish a bond between fashion and sports, with the aim of strengthening two great sectors that promote Italian excellence worldwide. For the striking finale of her show, Laura Biagiotti welcomed many of the champions of the Sydney 2000 Olympics and had them walk down the runway wrapped up in a cashmere Italian flag. The bond between Biagiotti fashion and great athletes has continued over the years with exceptional testimonials such as referee Pierluigi Collina, skier Giorgio Rocca, swimmer Massimiliano Rosolino, F1 driver Jarno Trulli, the “Lord of the Rings” Yuri Chechi, marathoner Stefano Baldini, GP motorcycle rider Marco Melandri, cyclist Mario Cipollini, fencing champion Valentina Vezzali, skier Daniela Ceccarelli, swimmer Federica Pellegrini, tennis player Francesca Schiavone, volleyball players Francesca Piccinini and Maurizia Cacciatori, ice skaters Maurizio Margaglio and Barbara Fusar Poli, bobsledder Armin Zoeggeler, skier Manfred Moelgg, long jumper Andrew Howe, skier Arianna Follis, judo champion Giulia Quintavalle, and fencer Margherita Granbassi. In June 2004, in partnership with Ferrari Group, Lavinia organized a fashion show right on the new racetrack for the inauguration of the Shanghai Formula 1 race.  She was the first torchbearer of the fashion world to carry the torch for the Olympics of Turin 2006.

Collections and Fragrances:
Lavinia Biagiotti Cigna is responsible for Licensing and Communication of the Group. She launched the Laura Biagiotti DOLLS collection in 2003, which was created to introduce Biagiotti fashion to young girls; the Biagiotti BODYWEAR lingerie and sleepwear line and the Laura Biagiotti Home Collection.
The fragrance business, developed with licensee Procter & Gamble, gave her a chance to hone her marketing skills, especially regarding the launch of new perfumes. AQUA DI ROMA, which was launched in 2004 and followed in the wake of the success of ROMA and ROMA UOMO, won the FIFI AWARD was the best men’s fragrance of 2005. The ROMA fragrance, a classic best-seller around the world, celebrated its 20th anniversary in 2008. In 2010 Mistero di Roma and Mistero di Roma Uomo made their debut. In 2011 the classic 90’s best seller, Venezia by Laura Biagiotti, has been relaunched.

Besides fashion, Lavinia is also interested in art and sports, and she often finds new and unusual ways of combining them in her work. She is passionate about traveling, nature, friendship, theater, and dance. She is a member of the Fashion Designers National Soccer Team (she wears jersey n. 43) and Honorary Member of “Care and Share Onlus” for the children in India.