Rodrigo CIPRIANI FORESIO
Country Manager Italy, Spain and Greece, Alibaba Group
Rodrigo Cipriani Foresio was appointed Managing Director of Alibaba Group South Europe (Italy, Spain, Portugal and Greece) in October 2015.
Thanks to the important experience matured and the competence acquired during the course of his career, he then enters Alibaba Group with the objective of putting in contact companies and retailers with more than 434 million of Chinese consumers, aiming on high quality products and brands.
From June 2016 he is board member of the China-Italy Chamber of Commerce.
Mr. Cipriani spent more than 20 years at Mediaset Group, where he covered various roles in sales advertising, content and digital to become CEO of the subsidiary MediaShopping (direct business multi-channel focused on e-commerce).
He had gathered institutional experience promoting the excellence of Italian food and wine worldwide as President and CEO of Buonitalia (Ministry of Agriculture and Italian Trade Agency).
Mr. Cipriani was also Chairman of Istituto Luce Cinecittà, a company established by the Ministry of Culture to promote the Italian film industry worldwide.
His commitment in the promotion of culture and of the Made in Italy product tracks his entry in Alibaba Group.
He has been for two years Country Manager of DoubleClick Italia, leading company in online advertising.
He holds a degree in Classical Studies from Istituto Zaccaria Padri Barnabiti and a degree in Economics from Bocconi University.
