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November 27th

University Bocconi

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Le Masne de Chermont


CEO, Shangai Tang

Mr. Raphael le Masne de Chermont, Executive Chairman of Shanghai Tang since September 2001, is the driving force behind the brand’s global expansion and positioning as the first Chinese luxury lifestyle brand.

Graduate of l’Ecole Supérieure de Commerce de Nantes Atlantique, France, Mr. le Masne de Chermont is a veteran of Asia and has over nineteen years of experience in the luxury goods sector. Prior to Shanghai Tang, he held executive-level positions at brands within the Richemont Luxury Group: Piaget, Baume & Mercier, Officine Panerai, and Cartier, where he first joined its London operations in January 1988.

Shanghai Tang, the arbiter of modern Chinese chic, is a full lifestyle concept comprising of fashion, accessories, home, furnishings, and tailoring services “inspired by Chinese.” The brand currently has 30 boutiques globally and flagship locations in Shanghai, New York, Paris, London, Tokyo, Hong Kong, Dubai and Singapore.