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October 21 - 22th

Milan, IBM Studios

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Carli

Alice CARLI

CEO, L'Autre Chose and Giannico

 

A CEO with an innovative and visionary spirit. An analytical decision-maker and skilled negotiator driven by an innate aptitude for public relations and international networking. Strongly oriented towards teamwork and the central role played by speed, transparency and sharing in today’s market, Alice Carli arrives at the helm of L'Autre Chose after more than 14 years of experience for several brands and companies in the premium fashion & lifestyle sector. She honed her deep knowledge of marketing, communication and the development of global business by implementing corporate strategies and expansion plans on all online & offline distribution channels, supported by important alliances and partnerships spread across all continents.
Alice Carli graduated from the IULM University of Milan with a thesis in Marketing and Communication, followed by a two-year term assisting Professor Mauro Ferraresi, owner of the Department of Consumers and Fashion Sociology at the same institute.
After her first job experience at Cartier's press office (Richmont Group), in 2001 she joined Publicis, a multinational French advertising company where she worked until 2007 as Communications Manager in charge of multi-channel operations for the launch of Telecom Italia's Alice platform and for all digital activities related to the Pirelli Calendar “The Call”.
Her attentive understanding of consumer trends in luxury products and the personal passion for the Italian Style prompted her to accept, in 2007, the role of Advertising, BTL and Web Director for Della Valle Group, with direct management of the online & offline marketing strategies for Tod's, Hogan, Fay and Roger Vivier. In addition to the launch of the web & ecommerce platforms for each brand, she also contributed to the “Italian Touch” project, collaborating with the likes of Mario Testino, Edward Enninful and Gwyneth Paltrow.
She subsequently held the role of Marketing & Communications Manager for Fratelli Rossetti, engaged in the global repositioning of the brand through the introduction of the new retail concept and the launch of the iconic Brera moccasin.
From 2012 and 2015 she was Global Strategic Marketing Executive at Furla and trustee member of the Furla Art Foundation. In this three-year period, she developed a cutting-edge strategy that replaces the traditional concept of geographical areas with a sharp "customer on the move" vision. Focusing on the 14 leading cities of the international shopping map (the modern Silk Road of the luxury fashion business) the company undertook a massive omnichannel campaign that, next to traditional media, involves CRM, outdoor, travel retail and instore & digital trade.

A CEO with an innovative and visionary spirit. An analytical decision-maker and skilled negotiator driven by an innate aptitude for public relations and international networking. Strongly oriented towards teamwork and the central role played by speed, transparency and sharing in today’s market, Alice Carli arrives at the helm of L'Autre Chose after more than 14 years of experience for several brands and companies in the premium fashion & lifestyle sector. She honed her deep knowledge of marketing, communication and the development of global business by implementing corporate strategies and expansion plans on all online & offline distribution channels, supported by important alliances and partnerships spread across all continents.  Alice Carli graduated from the IULM University of Milan with a thesis in Marketing and Communication, followed by a two-year term assisting Professor Mauro Ferraresi, owner of the Department of Consumers and Fashion Sociology at the same institute.  After her first job experience at Cartier's press office (Richmont Group), in 2001 she joined Publicis, a multinational French advertising company where she worked until 2007 as Communications Manager in charge of multi-channel operations for the launch of Telecom Italia's Alice platform and for all digital activities related to the Pirelli Calendar “The Call”.  Her attentive understanding of consumer trends in luxury products and the personal passion for the Italian Style prompted her to accept, in 2007, the role of Advertising, BTL and Web Director for Della Valle Group, with direct management of the online & offline marketing strategies for Tod's, Hogan, Fay and Roger Vivier. In addition to the launch of the web & ecommerce platforms for each brand, she also contributed to the “Italian Touch” project, collaborating with the likes of Mario Testino, Edward Enninful and Gwyneth Paltrow.  She subsequently held the role of Marketing & Communications Manager for Fratelli Rossetti, engaged in the global repositioning of the brand through the introduction of the new retail concept and the launch of the iconic Brera moccasin.   From 2012 and 2015 she was Global Strategic Marketing Executive at Furla and trustee member of the Furla Art Foundation. In this three-year period, she developed a cutting-edge strategy that replaces the traditional concept of geographical areas with a sharp "customer on the move" vision. Focusing on the 14 leading cities of the international shopping map (the modern Silk Road of the luxury fashion business) the company undertook a massive omnichannel campaign that, next to traditional media, involves CRM, outdoor, travel retail and instore & digital trade.