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October 21 - 22th

Milan, IBM Studios

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Giorgetti

Massimo GIORGETTI

Creative Director, MSGM

 

Massimo Giorgetti was born in Rimini in 1977. Having always been passionate about fashion, contemporary art and
Indie music (the groups MGMT and The Strokes inspired the name of the brand,
MSGM), he undertook h is first foray in the commercial field, then in the stylistic one.
His career is heterogeneous and wide ranging, which allows him to not only have a stylistic vision of
the fashion product, but also a commercial and strategic one.
In 2009, in partnership with Paoloni Group, he founded the MSGM brand, a label that immediately became
synonymous of great commercial and press success, which has in its DNA a great
design tradition, blending with the new millennium’s hallmark desire for revolution.
In 2010, Mass imo Giorgetti was listed as one of the best discoveries in the competition
Who’s on Next”, sponsored by Vogue Italia.
In Milan in 2013, he opened his first MSGM mono brand boutique, after which London, Tokyo, Hong
Kong, Dubai, Singapore, Macau, Beijing, S eoul were to follow throughout the years.
In these years he developed collaboration between art and fashion, with artists such as
Maurizio Cattelan, Pierpaolo Ferrari, Nico Vascellari, Henry Hussey and the international art magazine Flash Art.
In 2015 he is appointed Creative Director of the brand Emilio Pucci a role that, by mutual agreement with the Pucci
maison, he left in April 2017 having decided to return to focus 100% on his brand MSGM that was foreseeing great
growth and a strong international deve lopment.
In February 2018 the private equity fund STYLE CAPITAL signs an investment agreement to
take over a share of MSGM Srl, to support the international business development of the brand.
With the new organization, Massimo Giorgetti kept the role o f artistic and creative director of the brand.
2019 marked the 10th anniversary of the brand, the events to celebrate this milestone were many, new artistic
collaborations were born with Flash Art and Peter Halley, Norbert Bisky and Todd Bienvenu and a lim ited design
edition with Venini. Among the most significant events, the participation at Pitti Immagine Uomo 96 as a Special
Anniversary guest with the Men’s SS20 fashion show and the inauguration of the new Milan flagship store in
September 2019 in the he art of Brera, within a historic location of 440 square meters.

Massimo Giorgetti was born in Rimini in 1977. Having always been passionate about fashion, contemporary art andIndie music (the groups MGMT and The Strokes inspired the name of the brand,MSGM), he undertook h is first foray in the commercial field, then in the stylistic one.His career is heterogeneous and wide ranging, which allows him to not only have a stylistic vision ofthe fashion product, but also a commercial and strategic one.In 2009, in partnership with Paoloni Group, he founded the MSGM brand, a label that immediately becamesynonymous of great commercial and press success, which has in its DNA a greatdesign tradition, blending with the new millennium’s hallmark desire for revolution.In 2010, Mass imo Giorgetti was listed as one of the best discoveries in the competitionWho’s on Next”, sponsored by Vogue Italia.In Milan in 2013, he opened his first MSGM mono brand boutique, after which London, Tokyo, HongKong, Dubai, Singapore, Macau, Beijing, S eoul were to follow throughout the years.In these years he developed collaboration between art and fashion, with artists such asMaurizio Cattelan, Pierpaolo Ferrari, Nico Vascellari, Henry Hussey and the international art magazine Flash Art.In 2015 he is appointed Creative Director of the brand Emilio Pucci a role that, by mutual agreement with the Puccimaison, he left in April 2017 having decided to return to focus 100% on his brand MSGM that was foreseeing greatgrowth and a strong international deve lopment.In February 2018 the private equity fund STYLE CAPITAL signs an investment agreement totake over a share of MSGM Srl, to support the international business development of the brand.With the new organization, Massimo Giorgetti kept the role o f artistic and creative director of the brand.2019 marked the 10th anniversary of the brand, the events to celebrate this milestone were many, new artisticcollaborations were born with Flash Art and Peter Halley, Norbert Bisky and Todd Bienvenu and a lim ited designedition with Venini. Among the most significant events, the participation at Pitti Immagine Uomo 96 as a SpecialAnniversary guest with the Men’s SS20 fashion show and the inauguration of the new Milan flagship store inSeptember 2019 in the he art of Brera, within a historic location of 440 square meters.