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October 21 - 22th

Milan, IBM Studios

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Piombini

Massimo PIOMBINI

CEO, Balmain

 

Before being named Balmain’s CEO in 2017, Massimo Piombini spent over twenty years at senior positions at some of the leading French and Italian luxury and fashion houses. But from the moment he began at Balmain, the Milan native found himself embarked upon a distinctly new professional pathway. “It’s obvious that everything has radically changed,” explains Piombini. “When I first began at the house, it was imperative that my team and I adopt a new type of strategy, building upon and complimenting Olivier’s compelling style of directly engaging with his “Balmain Army.” As the fashion industry and media landscape have both rapidly evolved, so have we—with today’s Balmain consistently opting for the most innovative, entertaining and exciting ways to converse with our audience, in order to always remain two steps ahead of the rest of the fashion pack. Our unorthodox choices often startle—and, frankly, that is sometimes the exact reaction that we’re hoping for. With each new initiative, the Balmain team and I look forward to pushing envelopes and testing boundaries.”
November 2018, Paris

Before being named Balmain’s CEO in 2017, Massimo Piombini spent over twenty years at senior positions at some of the leading French and Italian luxury and fashion houses. But from the moment he began at Balmain, the Milan native found himself embarked upon a distinctly new professional pathway. “It’s obvious that everything has radically changed,” explains Piombini. “When I first began at the house, it was imperative that my team and I adopt a new type of strategy, building upon and complimenting Olivier’s compelling style of directly engaging with his “Balmain Army.” As the fashion industry and media landscape have both rapidly evolved, so have we—with today’s Balmain consistently opting for the most innovative, entertaining and exciting ways to converse with our audience, in order to always remain two steps ahead of the rest of the fashion pack. Our unorthodox choices often startle—and, frankly, that is sometimes the exact reaction that we’re hoping for. With each new initiative, the Balmain team and I look forward to pushing envelopes and testing boundaries.”  November 2018, Paris