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November 27th

University Bocconi

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Merrill Lynch

Merrill Lynch is one of the world's leading wealth management, capital markets and advisory companies, with offices in 38 countries and territories and total client assets of approximately $1.7 trillion. As an investment bank, it is a leading global trader and underwriter of securities and derivatives across a broad range of asset classes and serves as a strategic advisor to corporations, governments, institutions and individuals worldwide. Merrill Lynch owns approximately half of BlackRock, one of the world's largest publicly traded investment management companies with more than $1 trillion in assets under management. For more information on Merrill Lynch, please visit


Fedeli is a brand connected to a defined style, a style that becomes a real way of being , in which the value is mirrored by the intrinsic quality of things, a perfect union between the highest Italian manufacture and threads of excellent quality, interpreting the new classical Italian fashion according to the current aesthetic rules and contemporary life style. Thanks to the technical experience it has gained in seventy years of activity, the company Fedeli can use and process all threads: cotton, linen, silk, yet its specificity is in the production of cashmere knitwear. Thanks to the manufacture of two man- and woman-collections per season, Fedeli can offer a wide range of products which, besides the knitwear, also include upper-body wear like cashmere-wound sport-coats, and a selection of accessories that vary according to the season, from hats, scarves and gloves in winter, to golf-shirts, shirts, swimming trunks, bags and beach towels in the summer collection. Every collection can always offer new chromatic ranges with different patterns, for a modern glamour together with the classy style and elegance that, since the very beginning, have always characterized Fedeli’s production.

Royal & SunAlliance

Royal & SunAlliance operates in 27 countries and provides insurance products and services in over 130 countries. Our portfolio of businesses is diverse and provides exposure to markets at different stages of development and at different points in the insurance cycle. We are committed to delivering sustainable returns, targeted profitable growth and continuous operational excellence. Royal & SunAlliance is the largest Commercial insurer in the UK, with 13% market share, writing property, motor, liability and marine insurance. Property is the largest segment, accounting for over 35% of Commercial net written premiums. The business has a strong reputation for technical excellence, it insures 70% of FTSE 100 retailers and is one of the leading carriers of Professional & Financial and Marine risks outside of Lloyd’s of London. In Italy, Royal & SunAlliance has operated successfully for the last 79 years insuring the large Italian multinational companies.


Aurora: since 1919, Italian passion, sign of distinction. Aurora, the leading Italian manufacturer of fountain Pens, was founded in Turin in 1919, just after the end of the World War I. The name chosen for the company expressed the hope for a better and brighter future, marking a new start (aurora, the dawn) for writing in Italy. In more than eightyfive years of business activity, Aurora has written some of the most important pages in the history of writing. Recently Aurora extended its offer with the new Leather Goods Collection and the Paper Line: refined materials and quality finishings for exclusive lines that match the needs of those who love to own distinguished objects that endure over time. The new products offer fans of writing instruments a worthy companion for their pens, and at the same time, a line of accessories enjoying great class for each moment of the day. Aurora’s broad product range, true masterpieces of Italian craftwork, are recognised and esteemed all over the world and originate from a rich cultural heritage and a long tradition of success.

BT Italia

BT Italia, 100% owned by BT, is Italy leading supplier of communication services and solutions for businesses and public administrations. Bt Italia was incorporated in October 2006, by merging activities of Albacom Spa and Fiat subsidiary Atlanet Spa, operating in the national telecommunication services market. In Italy, BT Italia will also coordinate operations of BT Radianz and BT Infonet. During FY 2006/2007 BT Italia Spa has a turnover of 926 million euro (+23% in comparison with the same period of the previous fiscal year), exclusively accounted for by business accounts with a portfolio which is currently above 250,000 customers. BT Italia EBITDA is 75,7 millions euro (+22% in comparison withj the same period of the previous fiscal year) and, for the first time, the cash flow is positive. Besides its Milan legal headquarters and offices in Rome and Turin, BT Italia is present across the country with commercial offices in major Italian cities, with some 1,400 employees. BT Italia has a capillary and top of the notch proprietary fibre optic network, covering more than 12,000 kilometres across the national territory. Its infrastructure is linked to BT Paneuropean network (the largest high speed transnational network in Europe covering over 65, kilometres) and to BT big world network. BT network in Italy was designed and rolled out to guarantee security, flexibility, scalability and reliability. Customer focus, customization and service innovation, as well as recognised professionality and reliability, are just some of the distinguishing factors of BT Italia, offering telecommunication services to business customers, in three main areas: Corporate (SME and SoHo), Top&Large Company and Wholesale. BT Italia offers a large range of telecommunication services and solutions: from basic and advanced phone services, to different internet access modalities, passing through data transmission networks, added value services and video-communication solutions, by using high standard technologies, from wireless to Ipe, from fixed-mobile convergence down to the full outsourcing of all corporate communication services. Thanks to the recent agreement with Vodafone signed in April 2007, BT Italia is able to Operate in the market as a MVNO.

Alfa Romeo

The new Alfa Romeo era... Exploiting the very latest developements in technology has made the new Alfa Romeo cars decisively superior, offering the highest level of dynamic response, comfort and safety, both passive and active. All done whilst maintaining the traditional character and sporting style of Alfa Romeo and its unmistakeably Italian temperament.


WGSN is the world's leading online research, trends analysis and news >service for the fashion industry. With over 25,000 users worldwide from more than 1,800 global brands, retailers and manufacturers, the WGSN team travels extensively on behalf of clients, analysing catwalks, covering the major trade shows, following real-time information or forecasting major apparel trends, cultural moods and consumer attitudes.

Poltrona Frau

AN INTERNATIONAL BRAND NAME REPRESENTING THE DESIGN, ELEGANCE AND PERFECTION OF ITALIAN-MADE PRODUCTS. Coming from solid Italian origins but with an international reach, Poltrona Frau is a leader in top of the range furniture, and is a spokesman throughout the world for the values associated with the design and production of Italian-made goods. Founded in 1912, Poltrona Frau has been refining its sophisticated expertise in hand-crafted workmanship through 90 years of history. This expertise, perfected through time, continues to be passed down by master craftsmen from generation to generation. Today, as in the past, this heritage of knowledge and skill is captured within each piece of Poltrona Frau furniture. The intimate and timeless elegance, the personality of each individual piece, are the fruit of the craftsman’s skill and a design that enhances hand-crafted workmanship even in the most modern forms. The manufacturing expertise has always been combined with research into materials, in order to obtain the best from leather and from the exclusive Pelle Frau®, modernising them while keeping their original, natural softness, warmth and tactile qualities. The same care and passion is also devoted to the most innovative and technologically materials. With more than 40 monobrand stores, 7 of which flagship stores, stretching from New York and Rome to Paris and Milan, Poltrona Frau is the brand name that symbolises luxury construed as discreet and universal elegance, as craftsmanship and perfection. This original encounter between tradition and modernity has made Poltrona Frau a highly recognisable presence in a number of sectors: residential, office, contract work and interiors for cars, aeroplanes, yachts and helicopters. Here at Poltrona Frau the great classics, such as the Vanity Fair and Chesterfield, sit freely alongside contemporary forms and furnishings, in collaboration with Italian and international designers such as Pierluigi Cerri, Achille Castiglioni, Michele De Lucchi, Jean-Marie Massaud and Emilio Ambasz. The uniqueness of shape, the beauty of the materials and the fineness of the hand-crafted work are the distinctive traits that make each piece of furniture unique. Together with the best designers, the research into elegant, comfortable and personal shapes and solutions continues in the work space, interpreted by Poltrona Frau with exclusive furnishings combining practicality and atmosphere, style and ergonomics. Sophisticated settings are also provided for the high-end Contract sector. Poltrona Frau develops and creates projects alongside architects like Jean Nouvel, Norman Foster and Richard Meier throughout the world. From the Palau Reina Sofia in Valencia, by the Santiago Calatrava Studio, the Disney Concert Hall in Los Angeles by Frank O. Gehry, and the Auditorium Parco della Musica in Rome, by Renzo Piano, to the European Parliament in Strasbourg and the Italian Stock Exchange in Milan. The contemporary traveller’s habitats designed by Poltrona Frau’s Interiors division reveal the same attention to quality, usability and manufacturing details. Ferrari, Maserati, Rolls Royce, Japan Airlines, Air France, and Star Alliance - today Poltrona Frau is designing interiors upholstered in Pelle Frau® and leather for the automobile and aeronautic industries at the highest level. Poltrona Frau is an international point of reference for luxurious comfort.

S. Pallegrino

Along with fashion and design, S.Pellegrino mineral water is one of the international symbols of the Italian way of living. The most exclusive hotels and restaurants in the world serve this famous Italian mineral water with the red star on the label. There are no fashion events at which S.Pellegrino mineral water doesn't play a role, and the same applies to sailing regattas, the water sport that more than any other attracts a public of refined enthusiasts.


Lectra is the world leader in software, CAD/CAM equipment and related services dedicated to large-scale users of textiles, leather and industrial fabrics. Lectra addresses a broad array of major global markets, including fashion (apparel, accessories, footwear), automotive, aeronautical, marine and furniture. The company’s technology offering is geared to the specific needs of each market, enabling its customers to design, develop and manufacture their products (garments, seats, airbags, etc.). For the fashion professions, Lectra’s software applications enable the management of collections and cover the entire product lifecycle, up to retailing. Lectra forges long-term relationships with its customers and develops complete, innovative solutions that respond to their strategic challenges. With 17,000 customers and 1,500 employees worldwide, Lectra generates 90% of its revenues (€ 216 million in 2006) outside France. Lectra (ISIN Code FR0000065484) is listed on the Eurolist (compartment B) of Euronext Paris.

Maison G.H. Mumm

The house of Mumm was founded in 1827, at Reims by the German noble, Georges Herman Mumm, who loved to repeat “only the best”. In 1875 to emphasize the quality of the champagne, Mr. Mumm decided to incorporate the prestigious Cordon Rouge on all of their bottles. The champagne was decorated with the famous red ribbon, as a tribute to the Légion d'Honneur. Quality and the search for excellence has always been a central point in the production on the G.H. Mumm champagne, therefore only the best grapes, from the most important regions are used. These regions which in average score 98% on the scale of quality include: Aÿ, Bouzy, Ambonnay, Verzy, Verzenay, Avize, Cramant.

Feudi della Medusa

In 1996 Francesco Siclari and his wife Heide, driven by a great passion and enticed by the ancient virtues of the Sardinian land decided to acquire and replant an ancient vineyard in the extreme south. Thus beginning the production of high quality wines. Today the company, thanks to the leadership of the Mr. Siclari and the precious contribution of the wine-making expert Donato Lanati, is a young, prestigious and very promising reality on a national level, as is attested by the main guides and the most prestigious sector publications. Feudi della Medusa, company and vineyard stretches over a territory of 65 hectares of which 50 are vineyards in the area of Santa Margherita di Pula. In addition to this main production centre, the company also manages another 40 hectares of vineyard positioned in the most fertile areas for the production of indigenous vines. Some of these ancient vines are over 100 years old, and have all been grown according to traditional systems on limestone or sandy terrains. The particular variety of soil mixture found on the land of the ‘Feudi della Medusa’ company, marked by Palaeozoic granites, a dry and well-ventilated climate and considerable thermal variation, provide for ideal paedoclimactic conditions, thus attesting to the natural winegrowing vocation of this particular area. The company policy of very low yields, handpicked in small wicker baskets, a very painstaking bunch selection and a strict compliance with vinification and ageing regulations, ensures that the wines are of a very high quality, a feature that is the mainstay of all the company’s production. The company has chosen to produce very prestigious wines, elegant, smooth, ‘unique’, the result of the encounter of indigenous vines and a very exclusive selection of international vines which, in three distinctive collections. The collections include the indigenous wines, the mythological wines, and the ancient rare vines. The indigenous wines are the result of unblended vinification and are a true example of the unmistakable character of the most intriguing local grapes. They are produced from selected vineyards located in the most suitable areas of Sardinia and cultivated according to very strict company specifications. These red include: Cannonau di Sardegna DOC, Cagnulari IGT Isola dei Nuraghi, and Biddas IGT Isola dei Nuraghi (A blend of the four main Sardinian indigenous vines stocks, cagnulari, cannoanu, carignano, bovale sardo) These whites include Vermentino di Sardegna DOC and Sa perda Bianca IGT Isola dei Nuraghi. The ‘Feudi della Medusa’ company also presents a range highly prestigious “mythological wines”. These include: Gerione IGT Isola dei Nuraghi (red), Norace IGT Isola dei Nuraghi (red), and Alba Nora IGT Isola dei Nuraghi (white). A completely different story is the one we have developed through our ‘Antiche vigne rare’ wine collection. Through this brand the company has chosen to produce original and native indigenous Sardinian vines. This has lead to a limited production of Cagnulari, whose grapes are produced from vineyards of between 40 and 100 years of age. Carignano is also produced. These grapes all come from original vineyards that survived the vine-pest epidemic of 1870. Only approximately 4000 bottles are produced. These ancient rare wines include: Arrubias (Carignano) IGT Isola dei Nuraghi (red), Crisaore (Cagnulari) IGT Isola dei Nuraghi (red), and Aristeo IGT Isola dei Nuraghi (white - vino passato)

Visconti Banqueting

Originality beyond taste. We all live in the midst of the relentless bustle of apparent innovation. But without the intuition of those who do not stop at the surface, the world would be at a standstill. Luckily in every field there are those who avoid the beaten path and manage to reach new horizons using creativity and diligence. Visconti Banqueting is a great vision which has become a reliable reality at the service of who - business or customer - is no longer satisfied with precise and prestigious banqueting. Those who choose Visconti are looking for a partner who is able to create a truly unique event today which will be unforgettable tomorrow. For us the refined quality of the food, remarkable even for the matching of flavours, shapes and colours, is the indispensable introduction to a consultancy which leaves nothing to chance. Atmosphere, furnishings, music, flavours, scents: for Visconti Banqueting everything must always go above and beyond. Our objective is to create events which leave a mark. Our method consists in harmonising every single ingredient of the event in order to impress upon it the decisive traits of a personality: that of the client. This explains why the originality of the solutions proposed is never an end in itself, but rather starts with an attentive evaluation of the true needs of who we are dealing with. The quality of the food, the care given to the set up and the professional team are the starting point. Then there is the unmistakable sign of Visconti Banqueting: the added value of style and originality that only those who rely on us can truly discover and appreciate.


Tecnofuturo Srl is young Italian company with its headquarters in Brescia. Its mission is to distribute leading audio and video brands in Italy. Some of these leading brands include Onkyo a leading Japanese company in the home theater sector; Focal a French producer of high quality acoustic diffusers, Sonoro which develops stylish designs like the “Cubo” radio, and Waterfall, the only producer able to produce acoustic diffusers in glass.